Sacheu Beauty is a makeup brand founded by Sarah Cheung, known for its innovative, long-lasting products inspired by K/J/C-beauty. The brand first went viral with its peel-off lip liner, but now also offers other makeup and skincare tools like stainless steel gua sha tools, focusing on formulas that are sweat-proof, transfer-proof, and "skin-barrier conscious". Its products are designed to be "life-proof," meaning they last all day and night with a "set and forget" approach
